On The Value Of The $200 Fennel Braiser

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This is probably indicative of my state of mind, but I got super furious when I saw the following ad on epicurious:

A $200 fennel braiser.  Questions like: 
  • Who the fuck would spend 200$ just for the task of a fennel braiser?  
  • What unique qualities of fennel could be coaxed with a special braising device?  
  • Why would anyone think they could get away with this scam?
  • Where did epicurious get the gall to sell such a ridiculous item?

I had to research this further.  Within seconds my rage converted into amusement.  With myself.  At myself.  For within two clicks, I found the following:




Comments

  1. AnonymousSeptember 12, 2011 at 5:40 PM

    This made me laugh! I was also enraged until the light bulb turned on!

    ReplyDelete
  2. Lisa~~September 14, 2011 at 7:09 PM

    You weren't the only one who saw that ad and thought WHO & WHY??? Thanks for doing the research and clearing that one up...DUH on my part.


    Lisa~~
    Cook Lisa Cook

    ReplyDelete
  3. pescolarOctober 1, 2011 at 3:39 AM

    Well, you are not alone either... or are you?

    ReplyDelete
  4. ScottOctober 1, 2011 at 3:10 PM

    I just found this post when I googled "Fennel Braiser" to figure out why someone would need a special braiser for fennel, and why on earth that special piece of equipment would cost 200 bucks. Finding this post was great. Now.... $200.00 for braising COBALT, that makes way more sense. ;-)

    ReplyDelete
  5. pescolarOctober 1, 2011 at 4:34 PM

    200$ to braise cobalt is a steel!

    ReplyDelete

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